Job Summary:
We are looking for a VP of Marketing who is equal parts strategist, storyteller, and doer. You will step into a role with real momentum - and the mandate to evolve, test, and scale a marketing strategy that takes Medefy to its next horizon.
This is not a role for someone who wants to manage from a distance. You will be a hands-on leader - running experiments, shaping messaging, and iterating quickly to find what works. Critically, you know how to scale efficiently: drawing smartly on a mix of full-time team members, cross-functional partners, contractors, and evolving AI capabilities to maximize output without over-building. As the strategy proves out, you will grow the team deliberately, codify the playbook, and serve as the voice of marketing in the executive conversation. You will report directly to the CEO and operate as a true cross-functional partner to Sales, Product, Experience, and Customer Success.
About our awesome company, Medefy Health...
Medefy Health is an early-stage B2B SaaS company on a mission to transform how employers and their workforces navigate healthcare. Healthcare costs for employers are skyrocketing, and their employees and their families are mystified by complex health insurance, maze-like health benefits, and finding care that won't financially punish them. Both need an easier way to cut through the complexity to find low-cost care, and that's where we come in! We sit at the intersection of health benefits, HR technology, and benefits guidance - helping employees make smarter, more confident healthcare decisions while driving meaningful cost savings for the employers who fund their benefits.
We're a rapidly growing platform, and have grown to 2 million lives in 2026. We're aggressively innovating on our core AI platform, our internal organization, and our message to a world that needs help navigating the pitfalls of healthcare to affordable care. This is a pivotal moment in Medefy's growth, and the VP of Marketing will be a critical architect of what comes next.
Job Duties & Responsibilities:
Demand Generation & Pipeline Growth
- Own the full demand generation strategy and supporting team across inbound and outbound channels - content, SEO/SEM, paid media, events, partnerships, and more.
- Design and execute both broad demand gen programs and targeted account-based marketing (ABM) strategies aligned to our ICPs.
- Build and continuously optimize a pipeline engine that feeds a rapidly expanding sales team, setting and hitting MQL, pipeline, and revenue contribution targets.
- Establish and own marketing attribution and reporting, ensuring the business has clear visibility into what's working and what's not.
Positioning, Messaging & Competitive Strategy
- Evolve and own Medefy's market positioning and core messaging - articulating our differentiated value clearly against a competitive landscape.
- Lead the go-to-market narrative for our AI-powered platform evolution, translating technical progress into compelling buyer-facing stories.
- Conduct ongoing competitive intelligence, market research and internal feedback sessions to sharpen Medefy's positioning over time.
- Ensure messaging is consistent, resonant, and field-tested across all channels and customer touchpoints.
Sales Enablement & Customer Success Alignment
- Build the sales enablement infrastructure that equips a rapidly scaling sales team to pitch confidently and win - including decks, battlecards, case studies, ROI tools, and talk tracks.
- Partner closely with Customer Success to develop content and programs that drive retention, expansion, and advocacy.
- Serve as the connective tissue between Product and Sales, ensuring new features and capabilities are translated quickly into market-ready messaging.
Brand, Content & Communications
- Steward and strengthen the Medefy brand as we grow - ensuring visual identity, tone, and narrative remain cohesive across every interaction.
- Oversee a content strategy that builds category authority, supports SEO, and nurtures prospects across the buying journey.
- Drive PR and thought leadership efforts that elevate Medefy's profile in the employer health benefits and HR technology markets.
Team Building & Budget Management
- Build the AI marketing team of the future - tool stack, platforms, and knowledge that will help us maximize effectiveness and efficiency
- Craft and deploy AI agents who can help scale our message, platform, and team to outsized heights
- Know how to test before you scale - validate what's working with a lean resource footprint before committing to headcount or budget.
- Orchestrate a smart mix of full-time team members, cross-functional partners, contractors, agency relationships, and AI-powered tools to maximize output at every stage of growth.
- Hire deliberately and with a high bar; grow the marketing team in step with proven strategy, not ahead of it.
- Manage the marketing budget with rigor, allocating spend toward the highest-returning programs and adjusting dynamically based on data.
You must have at least the following:
- 8-15 years of B2B marketing experience, including demonstrated leadership in a high-growth or early-stage SaaS environment.
- Proven track record driving demand generation and building scalable pipeline programs - you can point to the numbers.
- Deep experience in product marketing: positioning, messaging, competitive analysis, and sales enablement.
- Experience managing or collaborating closely with a sales-led GTM motion, with fluency in both broad demand gen. and ABM strategies.
- Experience in the healthcare industry is strongly preferred - ideally across health benefits, employer health, or health insurance.
- Familiarity with HR technology, self-insured employer markets, or employee benefits brokerage/consulting ecosystems.
Skills & Traits
- A builder's mentality - you thrive in dynamic environments, are comfortable with ambiguity, and know how to prioritize ruthlessly.
- Strong analytical instincts; you make decisions grounded in data while moving with appropriate speed.
- Skilled at testing efficiently and scaling what works - you don't over-build before the signal is clear.
- Resourceful and creative in how you build capacity: you know when to hire, when to contract, when to leverage AI tools, and when to lean on cross-functional partners.
- Exceptional storytelling and written communication skills - you can translate complex healthcare and technology concepts into clear, compelling narratives.
- Collaborative and commercially oriented; you see yourself as a partner to Sales and deeply invested in revenue outcomes.
- Executive presence and communication skills to represent Marketing at the leadership level and with the CEO.
- Experience hiring and developing marketing talent; you know what 'great' looks like and can attract it.
- Deep knowledge of AI tools, platforms, agentic processes, and a willingness to implement them
Why Medefy
- Mission that matters: We're solving a real, painful, expensive problem in American healthcare - and doing it with empathy and ingenuity.
- Seat at the table: You will report directly to the CEO, help shape company strategy, and have a genuine voice in how Medefy grows.
- The right moment: We are investing in commercial growth, rebuilding on AI, and at an inflection point where great marketing can dramatically accelerate outcomes.
- Room to build: You won't inherit a rigid playbook - you'll get to prove yours out.
- Competitive compensation: Base salary, equity, and benefits commensurate with experience and the scope of this role.
Travel Requirements Percentage: 0% travel
Physical and Mental Requirements:
- Remote Work Environment:
- This position is performed remotely in a home-office setting.
- The employee must ensure a quiet, private workspace free from distractions and suitable for video conferencing and focused work.
- A reliable high-speed internet connection is required.
- Physical Demands:
- Prolonged periods of sitting at a desk and working on a computer (up to 8+ hours per day).
- Frequent use of a computer keyboard, mouse, and screen; ability to type at least 55 WPM.
- Occasional movement within the home office environment (e.g., retrieving office supplies or documents).
- Vision abilities required include close vision for computer use and reading documentation, with or without corrective lenses.
- Communication Requirements:
- Must be able to communicate effectively in English using written and verbal channels (email, chat, video conferencing, phone).
- Must be able to read and interpret complex written information such as healthcare documentation, performance reports, and company procedures.
- Must be responsive and present during scheduled working hours and team communications, including virtual meetings and collaboration platforms.
- Cognitive and Emotional Demands:
- Ability to manage multiple complex tasks and competing priorities in a high-paced environment.
- Strong critical thinking and decision-making skills with attention to detail.
- Ability to exercise independent judgment and problem-solving under time constraints.
- Must be able to adapt quickly to changing workflows, operational needs, and team dynamics.
- Must maintain a high level of confidentiality and discretion in handling sensitive information.
- Requires emotional resilience, especially when assisting users in distress or resolving escalated member concerns.
- Must be able to maintain composure and a professional demeanor under pressure.
- Work Schedule & Attendance:
- Must be punctual and dependable.
- Must maintain regular attendance and meet performance expectations without direct on-site supervision.
**Job description is not a comprehensive listing of all the activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.
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